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Martorell, 18/09/18 –The future design direction of new SEAT models has been unveiled tonight as the wraps have come off the all-new Tarraco. The large SUV – named after the Mediterranean city of Tarragona, a historic cultural centre with a spirit that is young and adventurous – completes the Barcelona-based manufacturer’s SUV range. 

The latest vehicle designed and developed at the facilities of SEAT in Martorell (Barcelona) and produced in Wolfsburg (Germany), marks the third instalment in the company’s SUV product offensive and shows a glimpse of the future design language of new SEAT models. Tarraco is the new flagship model of the brand and will bring the company new customers, boost brand image and have an important effect on profits, as this is a model with high contribution margins. 

Tarraco sits at the top of SEAT’s SUV family, as the bigger brother to both the Ateca and Arona, and mixes state-of-the-art technology, dynamic and agile handling, practicality and functionality with elegant, progressive design. The Tarraco combines the many advantages of its larger dimensions to offer a vehicle that can take on all elements of modern life. 

The new SUV blends the key attributes of every vehicle in the SEAT range – design and functionality, sportiness and comfort, accessibility and quality, technology and emotion –but in a form that suits a wider variety of lifestyles. The new Tarraco is designed for drivers who need the usefulness of a five or seven-seater and the practicality of a higher driving position, but are conscious of a vehicle’s aesthetics and appreciate the Tarraco’s balance between self-confidence and elegance. That balance is maintained across both available trim levels, SE and Xcellence. 

As the SUV market continues to expand, the Tarraco will play a key role for SEAT when it is introduced at the very beginning of 2019, strengthening the brand and aiding further growth at a time when the company’s sales are rising steadily already. Between January and August, SEAT delivered 383,900 vehicles worldwide, an increase of 21.9% over the same period in 2017. 

“SEAT is experiencing its biggest product offensive in recent times. The introduction of the SEAT Tarraco, our very first large SUV, forms part of our €3.3 billion investment between 2015 and 2019 in the company’s future and the range of vehicles we offer,” said President of SEAT, Luca de Meo, “It completes our family of SUVs, to suit every customer’s need”.

Engineering excellence

The SEAT Tarraco has been engineered for drivers looking for excitement and functionality in a single vehicle. People who need the practicality of up to seven seats and the space to transport family and friends, but appreciate a vehicle that reacts to the driver’s inputs and offers dynamic performance. 

The key to its nuanced approach to practicality and dynamic behaviour is the latest technology from Volkswagen Group and the MQB-A long wheelbase architecture that underpins the large SUV. 

The vehicle’s Dynamic Chassis Control (DCC) setup gives the perfect balance between a sporty feeling when you are behind the wheel, and a more comfortable ride when you need to cover longer distances, on different types of roads. The driver can select which setting they prefer, but the system can also adapt automatically, modifying the ride depending on the road surface and driving style. 

The smoothness of the ride quality is matched by the performance, efficiency and reliability of the powertrain options. All engines benefit from direct-injection, turbocharging and start-stop technology and offer power outputs of between 150PS and 190PS. 

Two petrol variants will be available: a four-cylinder 1.5 litre TSI unit that produces 150PS and is linked to a six-speed manual transmission powering the front wheels, and a 2.0 litre, 190PS offering mated to a seven-speed DSG gearbox and 4Drive total traction system. There are two diesel options, both 2.0 litre TDIs, with power outputs of 150PS and 190PS respectively. The 150PS variant can be connected to either a front-wheel drive, six-speed manual or seven-speed DSG with 4Drive system. The higher powered version is solely available in 4Drive/seven-speed DSG gearbox. Later, the SEAT Tarraco will also benefit from alternative powertrain technologies. 

“The SEAT Tarraco is a masterpiece of functionality and flexibility, as it offers the space and flexibility customers expect from a large SUV. It is the sportiest vehicle in the segment from a design point of view and also thanks to the dynamic chassis control, which allows you to tune it to meet your driving needs,”said SEAT Executive Vice-President for Research and Development, Dr. Matthias Rabe.

The new SEAT Tarraco has all the driving assistance systems needed to make driving more comfortable and secure, even in more demanding driving environments. Well known systems such as Lane Assist and Front Assist including bicycle and pedestrian detection are standard in Europe, while systems such as Blind Spot Detection, Traffic Sign Recognition, Traffic Jam Assist, ACC (Adaptive Cruise Control), Light Assist and Emergency Assist are available as options. 

Taking safety to the next level for SEAT, the Tarraco SUV also includes Emergency Call, Pre-crash Assist and Rollover Detection, meaning no matter what the situation, the vehicle is designed to meet the most demanding safety standards in order to make the large SUV the benchmark model in the segment.

Designed for life

Bigger dimensions inspired the design team to find a greater balance between aesthetic integrity and purposeful proportions. And even though the Tarraco SUV is 4,735mm long and 1,658mm tall, creating a huge interior space and an imposing exterior, the overall design implies a lightness and agility as well as a robustness and perception of space. 

The front design gives a hint to SEAT’s new design language, with a more prominent grille, giving greater presence and character, and while the sharp Full LED headlights retain the company’s triangular signature they are set further into the body, giving a more focused appearance. 

Lighting technology forms an important aspect of the Tarraco. The SUV uses 100% LED technology for both the exterior and interior as standard on both the Xcellence and Style trims, giving designers greater creative freedom and the customer cleaner, crisper lighting. 

“I believe the new Tarraco gives a first strong impression when you see it for the first time because of its excellent proportions and elegant, yet sporty design. It delivers a feeling of proudness thanks to its assertive front end, a front end that gives you a hint to what future SEAT’s will look like,” said Alejandro Mesonero, Director of Design at SEAT, “And as we do in every vehicle we develop, we put a huge amount of our love and passion into the Tarraco’s detailing, following our philosophy: If it looks right, it is right.” 

At the rear, where functionality is of immense importance, the emphasis is on a low loading area, but with a lighting concept to express the width and practicality of the SUV. The LED lighting also allows for dynamic rear indicators. 

The SEAT Tarraco will be available with eight different colours : Dark Camouflage, Oryx White, Reflex Silver, Atlantic Blue, Indium Grey, Titanium Beige, Deep Black and Urano Grey. 

Inside, designers have worked hard to create an interior that cocoons the occupants, using a horizontal line that spans the dashboard but also emphasises the width of the Tarraco, increasing the feeling of space in the cabin while at the same time inspiring confidence, safety and a level of quality normally found in the premium sector. 

And as our world becomes increasingly digitised the Tarraco’s interior benefits from SEAT’s 10.25’’ Digital Cockpit, streamlining the delivery of important information to the driver, and an 8’’ large, floating HMI screen where occupants can access SEAT’s suite of connectivity options. Finally, when it comes to infotainment systems, The Tarraco will be the first SEAT to feature gesture control functions (when equipped with 8’’ Navigation Plus). 

Pre-sales of the SEAT Tarraco will start in December. 

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future. 

With a record-breaking time of 7:58.12 minutes, the SEAT Leon ST CUPRA 280 is the fastest estate car around the Nürburgring Nordschleife. Making its world debut at this year's Wörthersee Treffen in Austria, the latest addition to the CUPRA stable is set to make the hearts of the expected 200,000 car fans and tuners from a host of different countries beat that little bit faster. Showcasing a total of five impressive variants from the Leon range, SEAT will travel from Martorell in Spain to Reifnitz, some 1,515 kilometres away.

An approachable star – the SEAT Leon ST Cupra

On 13^th May, there will be 280 PS rolling through the small town, where the SEAT Leon ST CUPRA 280 will celebrate its debut at the legendary meeting. Speaking about the record which he set, using the standard front-wheel-drive production estate with manual transmission and Performance Pack, Spanish racing driver and SEAT brand ambassador Jordi Gené, said, “It was an indescribable feeling to get the best out of this car and to be the first to achieve this record,” said Jordi Gené. The sports tourer benefits significantly from the Limited Front Slip Differential (VAQ) of the SEAT Leon CUPRA 280 and the six-speed manual gearbox – systems that enable it to ensure a secure grip on the road, even under difficult conditions. “The Leon ST CUPRA reinforces that an estate car doesn’t have to be a compromise. This record time is not only another symbol of our claim ‘Technology to Enjoy’, but also sets new standards. The SEAT Leon ST CUPRA is a sports car for the whole family,” said Dr. Matthias Rabe, SEAT Vice President for Research and Development.

At this year’s cult event, the the Leon ST CUPRA 280  will also be showcased with the “Black” Performance Pack. Painted in Dynamic Grey, it is sure to cut a sleek figure with its 19-inch alloy wheels, BREMBO high-performance braking system and body-colour side skirts. Through its sublime blend of power and comfort, the SEAT Leon ST CUPRA 280 achieves a perfect balance which appeals to both the heart and the head. Not only is there space for the whole family, the powerful 280 PS engine also delivers thrilling performance.

Traditionally, SEAT shows something extreme at the Wörthersee Treffen and this year is no exception. Austrian racing driver Mario Dablander, who is a touring car racing driver in the 2015 SEAT Leon Eurocup, will bring his SEAT Leon CUP RACER to the event after the race in Portugal.

The extraordinary in the ordinary – SEAT Leon SC Cupra and SEAT Leon Cupra

This year, SEAT is presenting two particularly attention-grabbing models in Dynamic Grey and Blanco Nevada paintwork. The SEAT Leon SC CUPRA 280 provides visual impact with an “Orange” Performance Pack. The three-door sets sporty accents with the orange front grille, colour-coordinated mirrors and orange rims against the flat grey paintwork. In addition, the high-performance brake system, along with the 19-inch high-performance tyres and side skirts likewise deliver a strong presence. The Leon five-door CUPRA 280 is no less impressive. The Blanco Nevada colour concept, in combination with the Black Line package, gives the model a mean look. Particularly eye-catching are the entry sills at the front, rear side spoilers and the 19-inch alloy wheels painted in high-gloss black. Beyond their sporty design and 280 PS performance, both model variants are also optionally equipped with the well-known highly innovative assistance systems.

Geneva, 03/03/2015. - SEAT has its eyes firmly set on the year 2020. The Spanish carmaker revealed its strategic vision for the future in Geneva today with the 20V20 showcar (meaning Vision 2020), an SUV that sets the stage for the brand’s future and puts forward the new design language. “The 20V20 shows our ambition”, said SEAT President Jürgen Stackmann today during the company’s presentation at the Geneva Motor Show. “It is our guiding star and the lighthouse for our development for the coming five-year period”.

Stackmann emphasised that “SEAT will be applying the winning Leon product formula to the entire range. We’ve taken all product decisions to consolidate the successful path started with LEON and we have finalised our product plan for the coming years. SEAT will shift focus from the small car to the compact car category. The centre of gravity shifts upwards entering big, fast growing and more profitable segments”. In addition, Stackmann reaffirmed the brand’s commitment to enhancing connectivity, which is backed by the agreement announced yesterday with SAMSUNG.

The President of SEAT also announced that the brand continues having a positive momentum in the first two months of the year compared to the same period in 2014: “To date, our global sales have grown 7.5%”. Stackmann underscored that in 2014 SEAT sales improved by more than 10% for the second consecutive year and placed emphasis on the big EU markets, including Germany, Spain, the United Kingdom and Italy, where the brand displayed double-digit growth.

The success of the Leon family explains the brand’s surge in sales. “For the first time in our history we have sold more Leon than Ibiza. The Leon family is now complete”, summarised Stackmann, who announced the world premiere of SEAT’s first compact SUV at next year’s Geneva Motor Show.

20V20, SEAT’s strategic vision

The SEAT 20V20 combines the dynamic silhouette of a four-door sports coupé with the refinement of an SUV and the versatility and utility of a mid-size estate car. At a length of 4,659 metres and with its 20-inch wheels and the determined expression conveyed by its adaptive full-LED headlamps, this sports utility has a robust stance that is in no way aggressive, while the interior offers a generous amount of space and premium ambience for five. In addition, a comprenhensive package of driver assistance systems raises the levels of comfort and safety even further. The array of drive options is multi-faceted, ranging from the high-performance TSI and TDI motors to plug-in hybrids. The power is delivered to the wheels via the DSG transmission and electronically controlled all-wheel drive.